The supposedly biblical declaration of "I AM" seems almost arrogant, or is it a mischievous play on Descartes? I shoot therefore I AM? Nikon has stamped it's position in the musical chair game of making "affordable" interchangeable lens camera, leaving Canon to the rumour mill.
Affordable being relative to the king of interchangeable compact, Leica. The Nikon 1 system is not exactly cheap, with the basic kit setup well above $1000 and well into the low to mid range setup of their DSLR. What is puzzling is the decision to develop a new sensor size they called DX, which is between a micro four third and a thumbnail 1/1.7" sensor. The few sample photos on DPReview shows it it capable even up to ISO 3200, but that should not surprise, it is the bare minimum in the game nowadays.
The features look fun, taking multi shots, HD videos, thanks to massively powerful processors. I guess that is perhaps the purpose of this camera, market testing of their latest R&D efforts and perhaps making a little money along the way. Technology can now trickle upwards to their high end DSLRs?
It is probably a good machine, but I don't feel the urge to abandon my Ricoh as yet. For one, pardon my shallowness, I think it is ugly. Can't put my finger on it, just feel it is ugly. I do like the little speedlite though, it swivels, tilts and is so compact that I can almost imitate japanese girls shrieking Kawaiiiiiii.
If only Ricoh would.....sigh...but they don't do cute things ever. The engineers there are like medieval monks painstakingly illuminating manuscripts, beautiful work but takes forever.