At a StarHub shop, the conversation went like this
Me: What is different about the HTC One phone.
Nice HTC Promoter: Oh it has quad core and runs the latest Android. It has Beats Audio and has the best camera of it's class..
Me: No it doesn't, my phone has the best camera.
Note to Nokia: Your marketing sucks for the PureView. The young man didn't even know the phone was available in the shop just OPPOSITE. Then again he works for HTC.