Friday, September 28, 2012

Lumia versus the Aluminium King

You know how the saying goes: Hindsight is 20/20.

The latest gift bestowed by the Temple of Cupertino has the internet buzzing till now. From the Lost World  Apple Maps to Scuffgate, more carbon has been emitted from the internet verbal sparring and in the meantime at least 5 million wallets have been raided.

I had to have a look at this latest wonder, that bestest phone EVER.

It is a lightweight smartphone. No no, not in terms of functionality, it is still the same iOS device that fans love and adore. It is light, so light that I would have thought it was a dummy phone if the screen wasn't on. Definitely an engineering feat to lower the weight that significantly. My complaint would be it is a little too light for my clumsy hands, without the weight feedback, I might drop it.

In any case, pardon the pun, my firm belief is that iOS devices should not be carried naked, with its very sensitive skin. So the irony or perhaps deliberate design is that the lighter scratchable phone will be wrapped up, becoming the thicker bulk than it is designed to be. All that lovely detailing, the shiny bevel by Jonny-boy will  remain unseen. (Incidentally that bevel took quite some scrutinising before I could see it). No wonder iPhones comes in only 2 colours, how kind of them to accommodate for the accessories market.

Now the part about Hindsight 20/20.

Nokia was eager to showcase their Lumia phones before Apple, but unfortunately ended with up a PR nightmare. What was to be their key camera feature is now tainted as fake. As it turns out, all they needed was to put a disclaimer that the effect was simulated then people will at least not hot stamp a huge FAIL across their name.

Gradually it seems they have won some of the media over the real strength of the technology, Endgadget for one, posted a comparison between Lumia 920 and iPhone 5.

Here is the video

All this in mind Nokia perhaps need not have rushed the presentation, after all, there is no stopping the money from flying to Cupertino. 5 million iPhones will still be sold even if ALL phone makers launched their phones on the same day featuring perfect Maps. The iOS base is just that strong.

Perhaps if Nokia presented their Drive/Navigation after everyone was introduced to Apple's Lost World Maps, they might get quite a sympathetic nod. Their setup is quite practical and solid, no need for fancy flyovers.

And the Pureview OIS, instead of pretending the Girl on the Bike was real, they could have said stated that type of stability was desired. Key to marketing is perhaps making users realise how much they NEED to have OIS then offer it in a nicely packaged Lumia 920. The limited prototypes they had would be enough to intrigue all the media/tech geeks at the event.

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